Google, Yahoo, and MSN are the top 3 major search engines in the world. Obviously, there are other search engines that e-commerce owners can submit their sites to; but these 3 heavyweights carry the most benefits. The term "major" really means "most used," and therefore, most visited.
Google and Yahoo offer free submission services. Ask requires that you sign up for membership and pay a fee before you can submit your site. You can also submit to other search engines like: LYCOS, MSN Live Search, etc. Here are a few tips as to how you can submit your site to search engines.
One: Read submission rules and regulations.
There are rules and regulations in order for you to submit your site successfully. Usually, search engines' have submission sites for you to read and you must read them. Don't just scan through and click on all "I Accept" buttons and type in nonsensical descriptions of your site. Some of these application forms/registration pages look deceptively simple, when they are not simple at all.
Set some time to really answer all pertinent questions on the application forms, especially if you are paying money to have it indexed or submitted. And you must do this for each and every search engine you are applying for.
One thing you have to remember is that, even if you have successfully submitted your site, this does not mean that your site will automatically increase its traffic by a hundredfold. Submission is only one step of the process. However, being indexed by the major search engines can help greatly.
Two: Submit by hand.
Automated submissions are usually classified immediately as spam and removed from the search engine listings. These promotional gimmicks about fully automated programs that can list your site on a hundred search engines instantly are shams. Automated mass submissions may not get your website penalized, but it certainly may put you at risk of being blacklisted altogether.
If you are willing to spend just a few hours a day to submit your site manually to individual search engines, you can actually garner more results. This means that you have to visit each and every search engine on the web and fill it out individually. Although, you can always hire other people to do the submissions for you, you have to make sure that they submit these by hand as well.
If you are willing to pay money to increase your website's traffic, you can use some major search engine's paid indexing services. This service ensures that your site gets indexed quickly, putting you higher in ranking on the search engine results page or SERP.
Three: Submit once.
Not only will search engines ignore further submissions of your site, you are also wasting valuable time and money trying to submit an already accepted site. Multiple submissions will not improve your site's rankings at the SERPs. It would be best to re-direct your energy into promoting your site through more conventional means like SEO, etc.
Four: Keep monitoring
Once you've submitted your site, monitor your progress, at all the sites you have applied for. Eventually, you have to upgrade your site, or add more pages, and that would be a great time to see if the contents of your pages actually help increase the traffic to your site or not.
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Monday, May 18, 2009
Tuesday, May 12, 2009
9 Effective way to Convert Traffic to paying Clients
If you have a website that markets your business, to achieve an online business that generate income from affiliates or ad programs such as Google AdSense, or, to sell products and services on an online store. You probably know that there are certain search engine marketing techniques, like Search Engine Optimization, Pay-Per-Click such as Google AdWords, and, other promotional techniques to drive that much needed traffic to your site.
Now that you have achieved that, what happens when traffic builds up on your website? Are you able to convert them to paying clients? Building traffic to your web site is just one thing, but if nobody is buying your products or services, your online business is doomed to fail.
Conversion Optimization - A Success Factor
What is conversion optimization? It is the process in which you maximize the percentage of site visitors to complete a preferred action. This percentage is called conversion rate.
If you are not doing it yet, conversion rates should be tracked. Percentage for pay-per-click ads, it's the percentage of visitors who clicked on your ad, and, is directed to your website, and, made some actions - like completing and submitting a contract form, request for an estimate, and other actions. This can be measured, for you to know if you have successful ads.
How Conversion Rates are Calculated?
Pay-per-click ads conversion rates, are calculated as follows:
Number of site visitors making an action - divided by - number of site visitors that clicks your ad - multiplied by - 100 - is equivalent to - Conversion Rate Percentage
Online stores conversion rates, are calculated simply as follows:
Number of orders made - divided by - number of site visitors - multiplied by - 100 - is equivalent to - Conversion Rate Percentage
The importance of improving the conversion rate is so crucial, because it can escalate your sales transactions with the same quantity of website traffic by just increasing your conversion rate.
As the website traffic increases - and it should increase as expected over a period of time, granting you are properly managing your website - your profit will proliferate. You could amplify your conversion rate and amplify your website traffic, your profit will escalate four times, with all the other things being equal.
Here is the much awaited 9 effective ways
You can use the following 9 effective ways to improve your conversion rates and to convert site visitors to paying clients. This is perfect for online stores, but, it is also quite effective for most types of websites that need to improve their conversion rate.
Most of them are reasonably priced ideas, especially when compared to the price of driving additional website traffic or to pay for advertising. Bear in mind, too, that boosting your conversion rate will consequence a better return on investment for your website's promotional expenditures that you use to amplify your website traffic.
1. Use the return policy of your site to convert visitors to paying customers.
2. Give a variety of payment options to attract a lot more paying customers.
3. Offer an easy accessible customer service.
4. Provide a toll-free contact number that is visible to site visitors.
5. Be a mystery shopper to your site.
6. Make your website secure and make sure that everybody knows it.
7. It is best to peek on your competitor's site to see what they are up to.
8. You should welcome feedback, because it will help you improve your services.
9. Offer promos and special discounts and make sure that they are advertised heavily.
It is not enough for your website to be just noticed. You have to aim for sales too!
Your Dream
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