How will you get your site visitors back? It's quite hard to tell. But there is a sure fire way to do this. To target lost prospects for your site, you need to acquire leads. FYI, lead is a visitor that might want to purchase your products or services. This is a very critical activity in the process of lead generation.
It's not easy to identify a prospective visitor. Not only will it be a very complex task but it is expensive as well. Some of the visitors might not be overly ready to be converted. To make the meaning of leads easier to understand, I will try to say that acquiring leads just means that you have to bring people to your site.
What are the ways to acquire leads? Simple, you can use the so called email marketing or the opt-in email lists. You can choose to do it yourself or pay a very good amount of money for internet providers who do this kind of service.
When you choose to do it manually, you will use the lead capture form and place it on your sites landing page. Also place them on traffic entry pages that offer significant newsletters.
You must create a lead capture form good enough to ask for the prospective customers email address. They should be asked permission if it is alright to email regularly.
You can find customers from some of the reliable sources. Some sources can provide prospective customers; they let them rent their prospect lists. These prospect lists can come from a professional organizations trade groups, list of brokers and even alumni associations.
Another way to acquire leads is through link exchanges. You can exchange links with the other sites that offer the same services on your site. Just choose one which draws a lot of attention. When you exchange links the chances of acquiring leads is good.
These are some of the ways to buy leads when you choose to do it yourself. Its kind of time consuming but it really makes sense when you achieve the site traffic you wanted.
The other way to acquire leads is to get email opt in lists, sometimes you can find a lot of lists online. Here are some examples of the Opt in Email List providers: acquirelist.net, AllmediaInc., Aboutlists.com, 24/7media, 1touchmarketing.com and 1000lists.com. These are just some of the providers that can help you. If you prefer another list, then you can search online for more lists.
The following are some of the payment options and terms that will definitely suit your preferences.
CPA or Cost Per Acquisition and the term of payment depends on the results of the emails being sent out. It's like paying on how many customers you get. This is more of a per sale basis. The good thing here is that you and the provider somehow become partners.
CPM or Cost Per M, M means a thousand. Some of the providers offer this kind of service, particularly brokers. Here they are going to send you email. For instance, they will send 50,000 emails, the CPM is $40/M, and then, that would cost you $2000. You are going to pay them on this basis whether you make sales or not.
CPC or Cost per click is when the providers give emails and if it goes out, then there will be a link to click, this could be a web page that they can visit to acquire some information etc. The payment term here is actually per click to the targeted URL.
Now when you are going to pay the Opt in List providers, pay them with a credit card. Because if you have been cheated, you have a way out through the credit company because they will help you in such cases.
Is they don't want to be paid with a credit card, then, don't do business with them. Since they may not give refunds.
So here's a word of advice for those who will choose to pay for the list providers. Always make sure that you obtain the lists that you order.
Here are some of the ways to buy leads to generate more traffic. Also, make sure that you give good reasons for these prospective customers to go to your site. Acquiring leads can be easy and affordable. Just make sure that you make the right decisions to get it done.
Definitely you will gain more site traffic. So go on and try these ways for better site traffic!
Monday, October 12, 2009
Tuesday, September 8, 2009
How to Use a Newsletter to Generate Traffic
Right now, there are countless of ways to drive traffic to a site. But even though there are a lot of strategies, none of them can guarantee you results overnight. Driving traffic to a site is still the hardest job there is when it comes to maintaining a website. Traffic can be obtained by advertising and promotion. But do you know that you can get people to visit your website just by creating a newsletter?
People surf the internet for various reasons. But more than anything, they are online because they want to gain some information about something. Some people want to research more about a product before buying. Others are looking for suggestions from other users. And there are those who surf the internet just to gain knowledge.
Therefore, if your site has good content, the higher the chances that you'll amass a good number of unique visitors from time to time. But what if your website is not an information portal and is actually an e-commerce site? Adding too many articles to it may be a problem because you already have loads of pictures and images to put up.
Well, if that's the only concern that you have, the solution is quite simple. All you really have to do is to create a regular newsletter about your products and relevant information about them. Newsletters could provide you with both repeat and unique visitors on a regular basis. Just make sure that you got some juicy headlines and eye-catching offers included in your newsletters. And for sure, your visitors will visit you every now and then, check your new and old products, and stay until they are ready to buy your products.
To be successful in making newsletters drive traffic to your site, you have to maintain an active list of email addresses of people to whom you can send your newsletters. The list doesn't have to include thousands of email addresses at once, if you don't have that yet. What's more important is that you'll build your list slowly along the way. Besides, a targeted list is better than the lists you can buy from so-called online marketing gurus.
A functional mailing list is the moving factor behind making newsletters for traffic. And you can get the email addresses of your visitors right from your site. Make sure that you have some scripts installed that allow your visitor to subscribe to your newsletters and to receive exciting updates that you might offer. Try to include a script wherein they can invite their friends as well. This allows them to easily recruit visitors for you. Your visitor's friends could be an integral part of your daily traffic requirement.
The newsletters that you create regularly should be stored in one folder of your website. Always upload new newsletters promptly. You can use the actual web page to be sent to the people on your list.
Or you can simply send the link that will take them there. Between these two options, it is always better to send the page itself so that people will see your newsletters at once. This way, they can easily click on the live links included in the message if and when they find your articles and offers interesting enough. Now that's instant visitors for you.
So try to do the math. Imagine how many visitors you'll get if only around 10% of the 1,000 people would come and visit you. That's 100 unique visitors everyday. The number can't be that high, you might say. But then again, who's keeping you from sending your newsletters to millions of internet users? Just go ahead and keep updating your email database. Your traffic will definitely experience a spike in the days to come.
You can also keep an archive of your previously sent newsletters on a certain part your website for future reference. If you successfully create your newsletters to be both informative and exciting, then people will definitely go back and view them, even if it several months old. A database of newsletters could provide you with recurring traffic without too much effort on your part.
If you have yet to use newsletters as a strategy to drive traffic to your site, the right time is now. Don't be left behind by your competitors. Your website deserves to be seen, appreciated, and visited by hordes of traffic everyday. Start making that captivating newsletter today.
People surf the internet for various reasons. But more than anything, they are online because they want to gain some information about something. Some people want to research more about a product before buying. Others are looking for suggestions from other users. And there are those who surf the internet just to gain knowledge.
Therefore, if your site has good content, the higher the chances that you'll amass a good number of unique visitors from time to time. But what if your website is not an information portal and is actually an e-commerce site? Adding too many articles to it may be a problem because you already have loads of pictures and images to put up.
Well, if that's the only concern that you have, the solution is quite simple. All you really have to do is to create a regular newsletter about your products and relevant information about them. Newsletters could provide you with both repeat and unique visitors on a regular basis. Just make sure that you got some juicy headlines and eye-catching offers included in your newsletters. And for sure, your visitors will visit you every now and then, check your new and old products, and stay until they are ready to buy your products.
To be successful in making newsletters drive traffic to your site, you have to maintain an active list of email addresses of people to whom you can send your newsletters. The list doesn't have to include thousands of email addresses at once, if you don't have that yet. What's more important is that you'll build your list slowly along the way. Besides, a targeted list is better than the lists you can buy from so-called online marketing gurus.
A functional mailing list is the moving factor behind making newsletters for traffic. And you can get the email addresses of your visitors right from your site. Make sure that you have some scripts installed that allow your visitor to subscribe to your newsletters and to receive exciting updates that you might offer. Try to include a script wherein they can invite their friends as well. This allows them to easily recruit visitors for you. Your visitor's friends could be an integral part of your daily traffic requirement.
The newsletters that you create regularly should be stored in one folder of your website. Always upload new newsletters promptly. You can use the actual web page to be sent to the people on your list.
Or you can simply send the link that will take them there. Between these two options, it is always better to send the page itself so that people will see your newsletters at once. This way, they can easily click on the live links included in the message if and when they find your articles and offers interesting enough. Now that's instant visitors for you.
So try to do the math. Imagine how many visitors you'll get if only around 10% of the 1,000 people would come and visit you. That's 100 unique visitors everyday. The number can't be that high, you might say. But then again, who's keeping you from sending your newsletters to millions of internet users? Just go ahead and keep updating your email database. Your traffic will definitely experience a spike in the days to come.
You can also keep an archive of your previously sent newsletters on a certain part your website for future reference. If you successfully create your newsletters to be both informative and exciting, then people will definitely go back and view them, even if it several months old. A database of newsletters could provide you with recurring traffic without too much effort on your part.
If you have yet to use newsletters as a strategy to drive traffic to your site, the right time is now. Don't be left behind by your competitors. Your website deserves to be seen, appreciated, and visited by hordes of traffic everyday. Start making that captivating newsletter today.
Monday, June 1, 2009
How to Generate Keyword Density for SEO and Traffic
SEO or search engine optimization is a process of improving the quality and volume of traffic from search engines to a web site through natural search for target keywords. Keywords and their density are thus necessary to achieve the high ranking of website exposure.
Keyword is very important since this is the heart of any online ad. The clear messages they can convey lead to sales and profit and any misconceptions can only lead to disaster. It is thus important to carefully generate keyword density for SEO and traffic. This can be done in many ways.
SEO professionals recommend an average of 3 to 7 percent keyword density. These words should only be those relevant phrases. Too high keyword density, say, 12% may seem to appear as artificially stuffed. This can be regarded as spam by search engines. The vitality of a well written page will have to contain prevalent keyword phrases.
Keywords on your site are intended to appear 1 to 3 times for every hundred words. Though it doesn't sound like a lot, if you are having a page with thousand or more words; you will have to put 30 keyword incidences.
This will altogether be seen by search engines and you will be penalized for a poor listing. You may replace keywords with those which can make any subjects clear. There are numerous examples from the web which you can look into.
Basically, there is the SEO Keyword Density Tool which presents keywords that you can use and what can be done to improve the traffic and eventually the ranking of a search engine without the need to send hundreds of queries on the search engines.
It carries several features such as it helps create your website such a powerhouse search engine. It also warns potential problems with your webpage. Based on the existing content, it also suggests keyword phrases to be used and scans the best keywords.
There are still other known tools relative to keyword density. There is the META Tag Creator and Keyword Density Analyzer. This is regarded as 2 applications in 1. It can create a report on keyword density for any pages on your website. Another purpose of this tool is to allow you to choose any of the keywords that will generate META keywords for your tag titles.
Another application is the Word Tracker which has a compilation of terms that people usually search for. Just enter some keywords and it will give you statistics on how often people search for those words and how many of the competing sites also use those keywords.
Word Tracker also had its Keyword Research Guide for free. A fictional organization is created and experts are asked to give real solutions to problems being faced by its CEO. This will result in an e-book which is packed with tips, techniques and insight on keyword research that can be applied on your personal website.
Still there are some keyword density programs which can greatly help anyone in the generation of proper keywords for their sites. Examples are the Keyword Generator Lite 1.0 which is a powerful tool to produce keywords and save them for free. There are more than 100 keywords that can be used for webpage content, tags and titles. These keywords are very useful in making your page remarkable when ticked on any search engines.
Another program is the Keyword Ranker 1.1 which can help you make money through traffic from Google and through presenting the keyword ranking. This program can help you track changes, and what strategies can be applied to have better page rankings.
You must be conscious enough of keeping the density of your keyword in moderation. You should not only sprinkle these keywords to have it on your article or web content. Chances are, you will be banned from search engines and this will spoil your goal of being profitable.
Utilizing the right keywords can be considered to be the cornerstone of any successful SEO businesses. They are the main vehicles that can help you to be the first rank among the famous search engines. Remember though to choose appropriate keywords that can serve their purposes.
Always remember, that the basic purpose of using keywords is to have high page ranking will not have to end here. You will have to think of other things to effectively create enough search engine traffic on your page that will eventually lead to success.
Keyword is very important since this is the heart of any online ad. The clear messages they can convey lead to sales and profit and any misconceptions can only lead to disaster. It is thus important to carefully generate keyword density for SEO and traffic. This can be done in many ways.
SEO professionals recommend an average of 3 to 7 percent keyword density. These words should only be those relevant phrases. Too high keyword density, say, 12% may seem to appear as artificially stuffed. This can be regarded as spam by search engines. The vitality of a well written page will have to contain prevalent keyword phrases.
Keywords on your site are intended to appear 1 to 3 times for every hundred words. Though it doesn't sound like a lot, if you are having a page with thousand or more words; you will have to put 30 keyword incidences.
This will altogether be seen by search engines and you will be penalized for a poor listing. You may replace keywords with those which can make any subjects clear. There are numerous examples from the web which you can look into.
Basically, there is the SEO Keyword Density Tool which presents keywords that you can use and what can be done to improve the traffic and eventually the ranking of a search engine without the need to send hundreds of queries on the search engines.
It carries several features such as it helps create your website such a powerhouse search engine. It also warns potential problems with your webpage. Based on the existing content, it also suggests keyword phrases to be used and scans the best keywords.
There are still other known tools relative to keyword density. There is the META Tag Creator and Keyword Density Analyzer. This is regarded as 2 applications in 1. It can create a report on keyword density for any pages on your website. Another purpose of this tool is to allow you to choose any of the keywords that will generate META keywords for your tag titles.
Another application is the Word Tracker which has a compilation of terms that people usually search for. Just enter some keywords and it will give you statistics on how often people search for those words and how many of the competing sites also use those keywords.
Word Tracker also had its Keyword Research Guide for free. A fictional organization is created and experts are asked to give real solutions to problems being faced by its CEO. This will result in an e-book which is packed with tips, techniques and insight on keyword research that can be applied on your personal website.
Still there are some keyword density programs which can greatly help anyone in the generation of proper keywords for their sites. Examples are the Keyword Generator Lite 1.0 which is a powerful tool to produce keywords and save them for free. There are more than 100 keywords that can be used for webpage content, tags and titles. These keywords are very useful in making your page remarkable when ticked on any search engines.
Another program is the Keyword Ranker 1.1 which can help you make money through traffic from Google and through presenting the keyword ranking. This program can help you track changes, and what strategies can be applied to have better page rankings.
You must be conscious enough of keeping the density of your keyword in moderation. You should not only sprinkle these keywords to have it on your article or web content. Chances are, you will be banned from search engines and this will spoil your goal of being profitable.
Utilizing the right keywords can be considered to be the cornerstone of any successful SEO businesses. They are the main vehicles that can help you to be the first rank among the famous search engines. Remember though to choose appropriate keywords that can serve their purposes.
Always remember, that the basic purpose of using keywords is to have high page ranking will not have to end here. You will have to think of other things to effectively create enough search engine traffic on your page that will eventually lead to success.
Monday, May 18, 2009
How to Submit Your Site to Major Search Engine to Drive More Traffic to a Website
Google, Yahoo, and MSN are the top 3 major search engines in the world. Obviously, there are other search engines that e-commerce owners can submit their sites to; but these 3 heavyweights carry the most benefits. The term "major" really means "most used," and therefore, most visited.
Google and Yahoo offer free submission services. Ask requires that you sign up for membership and pay a fee before you can submit your site. You can also submit to other search engines like: LYCOS, MSN Live Search, etc. Here are a few tips as to how you can submit your site to search engines.
One: Read submission rules and regulations.
There are rules and regulations in order for you to submit your site successfully. Usually, search engines' have submission sites for you to read and you must read them. Don't just scan through and click on all "I Accept" buttons and type in nonsensical descriptions of your site. Some of these application forms/registration pages look deceptively simple, when they are not simple at all.
Set some time to really answer all pertinent questions on the application forms, especially if you are paying money to have it indexed or submitted. And you must do this for each and every search engine you are applying for.
One thing you have to remember is that, even if you have successfully submitted your site, this does not mean that your site will automatically increase its traffic by a hundredfold. Submission is only one step of the process. However, being indexed by the major search engines can help greatly.
Two: Submit by hand.
Automated submissions are usually classified immediately as spam and removed from the search engine listings. These promotional gimmicks about fully automated programs that can list your site on a hundred search engines instantly are shams. Automated mass submissions may not get your website penalized, but it certainly may put you at risk of being blacklisted altogether.
If you are willing to spend just a few hours a day to submit your site manually to individual search engines, you can actually garner more results. This means that you have to visit each and every search engine on the web and fill it out individually. Although, you can always hire other people to do the submissions for you, you have to make sure that they submit these by hand as well.
If you are willing to pay money to increase your website's traffic, you can use some major search engine's paid indexing services. This service ensures that your site gets indexed quickly, putting you higher in ranking on the search engine results page or SERP.
Three: Submit once.
Not only will search engines ignore further submissions of your site, you are also wasting valuable time and money trying to submit an already accepted site. Multiple submissions will not improve your site's rankings at the SERPs. It would be best to re-direct your energy into promoting your site through more conventional means like SEO, etc.
Four: Keep monitoring
Once you've submitted your site, monitor your progress, at all the sites you have applied for. Eventually, you have to upgrade your site, or add more pages, and that would be a great time to see if the contents of your pages actually help increase the traffic to your site or not.
Google and Yahoo offer free submission services. Ask requires that you sign up for membership and pay a fee before you can submit your site. You can also submit to other search engines like: LYCOS, MSN Live Search, etc. Here are a few tips as to how you can submit your site to search engines.
One: Read submission rules and regulations.
There are rules and regulations in order for you to submit your site successfully. Usually, search engines' have submission sites for you to read and you must read them. Don't just scan through and click on all "I Accept" buttons and type in nonsensical descriptions of your site. Some of these application forms/registration pages look deceptively simple, when they are not simple at all.
Set some time to really answer all pertinent questions on the application forms, especially if you are paying money to have it indexed or submitted. And you must do this for each and every search engine you are applying for.
One thing you have to remember is that, even if you have successfully submitted your site, this does not mean that your site will automatically increase its traffic by a hundredfold. Submission is only one step of the process. However, being indexed by the major search engines can help greatly.
Two: Submit by hand.
Automated submissions are usually classified immediately as spam and removed from the search engine listings. These promotional gimmicks about fully automated programs that can list your site on a hundred search engines instantly are shams. Automated mass submissions may not get your website penalized, but it certainly may put you at risk of being blacklisted altogether.
If you are willing to spend just a few hours a day to submit your site manually to individual search engines, you can actually garner more results. This means that you have to visit each and every search engine on the web and fill it out individually. Although, you can always hire other people to do the submissions for you, you have to make sure that they submit these by hand as well.
If you are willing to pay money to increase your website's traffic, you can use some major search engine's paid indexing services. This service ensures that your site gets indexed quickly, putting you higher in ranking on the search engine results page or SERP.
Three: Submit once.
Not only will search engines ignore further submissions of your site, you are also wasting valuable time and money trying to submit an already accepted site. Multiple submissions will not improve your site's rankings at the SERPs. It would be best to re-direct your energy into promoting your site through more conventional means like SEO, etc.
Four: Keep monitoring
Once you've submitted your site, monitor your progress, at all the sites you have applied for. Eventually, you have to upgrade your site, or add more pages, and that would be a great time to see if the contents of your pages actually help increase the traffic to your site or not.
Tuesday, May 12, 2009
9 Effective way to Convert Traffic to paying Clients
If you have a website that markets your business, to achieve an online business that generate income from affiliates or ad programs such as Google AdSense, or, to sell products and services on an online store. You probably know that there are certain search engine marketing techniques, like Search Engine Optimization, Pay-Per-Click such as Google AdWords, and, other promotional techniques to drive that much needed traffic to your site.
Now that you have achieved that, what happens when traffic builds up on your website? Are you able to convert them to paying clients? Building traffic to your web site is just one thing, but if nobody is buying your products or services, your online business is doomed to fail.
Conversion Optimization - A Success Factor
What is conversion optimization? It is the process in which you maximize the percentage of site visitors to complete a preferred action. This percentage is called conversion rate.
If you are not doing it yet, conversion rates should be tracked. Percentage for pay-per-click ads, it's the percentage of visitors who clicked on your ad, and, is directed to your website, and, made some actions - like completing and submitting a contract form, request for an estimate, and other actions. This can be measured, for you to know if you have successful ads.
How Conversion Rates are Calculated?
Pay-per-click ads conversion rates, are calculated as follows:
Number of site visitors making an action - divided by - number of site visitors that clicks your ad - multiplied by - 100 - is equivalent to - Conversion Rate Percentage
Online stores conversion rates, are calculated simply as follows:
Number of orders made - divided by - number of site visitors - multiplied by - 100 - is equivalent to - Conversion Rate Percentage
The importance of improving the conversion rate is so crucial, because it can escalate your sales transactions with the same quantity of website traffic by just increasing your conversion rate.
As the website traffic increases - and it should increase as expected over a period of time, granting you are properly managing your website - your profit will proliferate. You could amplify your conversion rate and amplify your website traffic, your profit will escalate four times, with all the other things being equal.
Here is the much awaited 9 effective ways
You can use the following 9 effective ways to improve your conversion rates and to convert site visitors to paying clients. This is perfect for online stores, but, it is also quite effective for most types of websites that need to improve their conversion rate.
Most of them are reasonably priced ideas, especially when compared to the price of driving additional website traffic or to pay for advertising. Bear in mind, too, that boosting your conversion rate will consequence a better return on investment for your website's promotional expenditures that you use to amplify your website traffic.
1. Use the return policy of your site to convert visitors to paying customers.
2. Give a variety of payment options to attract a lot more paying customers.
3. Offer an easy accessible customer service.
4. Provide a toll-free contact number that is visible to site visitors.
5. Be a mystery shopper to your site.
6. Make your website secure and make sure that everybody knows it.
7. It is best to peek on your competitor's site to see what they are up to.
8. You should welcome feedback, because it will help you improve your services.
9. Offer promos and special discounts and make sure that they are advertised heavily.
It is not enough for your website to be just noticed. You have to aim for sales too!
Your Dream
Wednesday, April 8, 2009
How to Use a Tell A Friend Script to Create Traffic
Traffic is what a website needs to be successful. It is traffic that can provide the income a website needs to sustain itself. And if it were a business oriented website, you surely are going to achieve the sales quota for the day to earn a good amount of money. While setting up a website seems easy, driving traffic to it is actually the biggest problem of all.
But of course, for every problem, there is always a solution. To solve the problem associated with a slow day on your website is the tell-a-friend script. While the script won't necessarily give you the spike of traffic you want in a day; it could certainly double your traffic at any point in time. The tell-a-friend script works by giving your visitors the means to send a picture, a part of the content you have on your site, or simply an invitation to check out what you have up to their circle of friends.
The script capitalizes on the word of mouth principle. If one person finds your website helpful, he most probably will share it with others. And if you have a fully functional tell-a-friend script; he or she need not log on to his mail client or instant messaging service.
All he has to do is to use the link on your site that says 'email this to a friend' or 'invite a friend' and he will be redirected to a page wherein they can instantly send their personal message or a canned message to their friends. They'll only need to supply the recipient's email address and it is all done.
The tell-a-friend script can actually work for you. People inviting their friends to your site proposes to be a better marketing strategy than sending massive spam mails to people you don't know. Not only that spamming is considered is illegal, you are also going to give your website a bad impression to the very people you want to visit.
To make the script work for you, try to place it at the end of every content article you place on your site. Let your visitors freely surf everything you have placed on your website, read all information-rich articles, and browse through the pictures and images you have posted. Just make sure that the link to send the content to their friends are positioned optimally on every page so they can freely do so with every chance they get.
If people receive an email from somebody they know, they are more likely to heed the invitation. Mail from people they trust have higher chances of being read rather than the emails from a site or a person they haven't heard of.
It is very important that the tell-a-friend script you use is placing the name of the friend who recommends your site right on the subject part of the email. If their friend's name is not shown, they are more than likely going to ignore the message and treat it as spam. You don't want that to happen, so you have to make sure that the person's real name, if possible, is showing at all times.
Other than that, you can also store the email address you collect for future contacts. With the tell-a-friend script, you can make a database full of email addresses of real people.
You are not supposed to use these email address for marketing purposes, though. Part of your privacy policy is to use only the email addresses you have acquired for the actual purpose intended. Don't send unsolicited emails to those addresses or sell them to other people, as doing that is also considered as spam and that is punishable by law.
The simple tell-a-friend script could give you better mileage on your website. You can obtain most of these scripts for free. Just make sure that you get them from reliable sources to be sure that you're not creating security threats for your site.
However, you can also have them customized by a seasoned programmer. You might need to pay them for their services, though. But then again, it is only a one-time deal. It's a good investment because you will be able to maximize your visitors once you have the script up and running.
When it comes to generating visitors, you should do everything necessary to make your site successful, as far as unique traffic is concerned. And the tell-a-friend script is definitely something that you can use to make things happen for you and your website.
But of course, for every problem, there is always a solution. To solve the problem associated with a slow day on your website is the tell-a-friend script. While the script won't necessarily give you the spike of traffic you want in a day; it could certainly double your traffic at any point in time. The tell-a-friend script works by giving your visitors the means to send a picture, a part of the content you have on your site, or simply an invitation to check out what you have up to their circle of friends.
The script capitalizes on the word of mouth principle. If one person finds your website helpful, he most probably will share it with others. And if you have a fully functional tell-a-friend script; he or she need not log on to his mail client or instant messaging service.
All he has to do is to use the link on your site that says 'email this to a friend' or 'invite a friend' and he will be redirected to a page wherein they can instantly send their personal message or a canned message to their friends. They'll only need to supply the recipient's email address and it is all done.
The tell-a-friend script can actually work for you. People inviting their friends to your site proposes to be a better marketing strategy than sending massive spam mails to people you don't know. Not only that spamming is considered is illegal, you are also going to give your website a bad impression to the very people you want to visit.
To make the script work for you, try to place it at the end of every content article you place on your site. Let your visitors freely surf everything you have placed on your website, read all information-rich articles, and browse through the pictures and images you have posted. Just make sure that the link to send the content to their friends are positioned optimally on every page so they can freely do so with every chance they get.
If people receive an email from somebody they know, they are more likely to heed the invitation. Mail from people they trust have higher chances of being read rather than the emails from a site or a person they haven't heard of.
It is very important that the tell-a-friend script you use is placing the name of the friend who recommends your site right on the subject part of the email. If their friend's name is not shown, they are more than likely going to ignore the message and treat it as spam. You don't want that to happen, so you have to make sure that the person's real name, if possible, is showing at all times.
Other than that, you can also store the email address you collect for future contacts. With the tell-a-friend script, you can make a database full of email addresses of real people.
You are not supposed to use these email address for marketing purposes, though. Part of your privacy policy is to use only the email addresses you have acquired for the actual purpose intended. Don't send unsolicited emails to those addresses or sell them to other people, as doing that is also considered as spam and that is punishable by law.
The simple tell-a-friend script could give you better mileage on your website. You can obtain most of these scripts for free. Just make sure that you get them from reliable sources to be sure that you're not creating security threats for your site.
However, you can also have them customized by a seasoned programmer. You might need to pay them for their services, though. But then again, it is only a one-time deal. It's a good investment because you will be able to maximize your visitors once you have the script up and running.
When it comes to generating visitors, you should do everything necessary to make your site successful, as far as unique traffic is concerned. And the tell-a-friend script is definitely something that you can use to make things happen for you and your website.
Wednesday, April 1, 2009
Leave Comments on Other Sites with a Backlink to Drive MORE Traffic to a Website
Commenting on other sites, forums, and blogs is actually quite effective in generating a lot of traffic. In fact, even if you don't write on your own blog, you can derive a lot of benefits just by commenting and putting your backlink on the blogs of others.
But why are comments essential?
Basically, comments let you reach out to people on a more personal level because through comments, you'll be able to reveal a glimpse of your personality. Unfortunately though, a lot of other people have the same idea you do. In line with this, here are some suggestions that will help you get the best out of commenting from other peoples blogs.
1. Comment early. In order for you to stand out from the rest, you need to get in before others. Visitors will always see the first comment on the site but they won't necessarily see the last. Be sure to add value to the site content though so that the author and the visitor will appreciate your comments.
2. Give an example. You need to add value to the post, you can do this by giving an example that will stress their point and make it easier for their readers to understand. By doing this and adding your backlink, visitors will also be more likely to visit your site because they want to know more about the things you can share.
3. Extend the discussion. You can add a point that the writer might have failed to notice. People will see that your post is worthwhile because of this.
4. Disagree. You can stand out by disagreeing with the author and other people who had commented on the post. But remember to always respectfully disagree because arguing can just get you in trouble.
5. Write with some feelings. More than half of the comments found in blogs seem to be written by unfeeling robots because of the mechanical approach they use. Putting some feelings and passion to your comments will make people curious about the person behind the post and thus, they will click on your link.
6. Use humor. You can improve your traffic significantly by making other people laugh. People appreciate someone with a sense of humor whether online or offline and you can take advantage of this.
7. Ask questions. Most of the time, comments with questions are the ones that get the most response from visitors compared to all other comments.
But why are comments essential?
Basically, comments let you reach out to people on a more personal level because through comments, you'll be able to reveal a glimpse of your personality. Unfortunately though, a lot of other people have the same idea you do. In line with this, here are some suggestions that will help you get the best out of commenting from other peoples blogs.
1. Comment early. In order for you to stand out from the rest, you need to get in before others. Visitors will always see the first comment on the site but they won't necessarily see the last. Be sure to add value to the site content though so that the author and the visitor will appreciate your comments.
2. Give an example. You need to add value to the post, you can do this by giving an example that will stress their point and make it easier for their readers to understand. By doing this and adding your backlink, visitors will also be more likely to visit your site because they want to know more about the things you can share.
3. Extend the discussion. You can add a point that the writer might have failed to notice. People will see that your post is worthwhile because of this.
4. Disagree. You can stand out by disagreeing with the author and other people who had commented on the post. But remember to always respectfully disagree because arguing can just get you in trouble.
5. Write with some feelings. More than half of the comments found in blogs seem to be written by unfeeling robots because of the mechanical approach they use. Putting some feelings and passion to your comments will make people curious about the person behind the post and thus, they will click on your link.
6. Use humor. You can improve your traffic significantly by making other people laugh. People appreciate someone with a sense of humor whether online or offline and you can take advantage of this.
7. Ask questions. Most of the time, comments with questions are the ones that get the most response from visitors compared to all other comments.
Monday, March 16, 2009
How To Create and Use Affiliate Programs to Drive More Traffic To A Website
Perhaps one of the most low-profile Internet marketing schemes is affiliate marketing. However, low-profile does not mean unsuccessful, because this type of marketing continues to play a significant role in e-commerce.
What is affiliate marketing?
In a nutshell, affiliate marketing works on a reward system, wherein one website drives traffic to another website in exchange for reward points. Basically, it works this way: if you are an affiliate (or associate) of an online-based company, you create your own website, which links back to that company. Any visitor to your site that you manage to re-direct to that company's website will earn you rewards points. The more points you have, the more rewards you can actually reap. Some businesses prefer this type of marketing scheme because it is a pay-per-performance package deal.
In the non-Internet based business lingo, this type of reward system is called revenue sharing.
How to Create and Use Affiliate Marketing Programs
For the first few years, online business owners only allowed for affiliates with their own websites (or at the very least, their own webpages.) These days however, anyone can become an affiliate by simply: engaging in online discussions (chats, forums, message boards, etc.); using e-mail marketing, using offline promotions; writing e-books; or writing ezine articles.
There are certain advantages though, of having your own website. One: some online businesses require their affiliates to have one. Two: since it is your site, you can creatively promote one or all your affiliate programs, all at the same time. Lastly: a website has greater potential to reach more customers than forums or e-mail marketing strategies.
How to Choose an Affiliate Program
Choosing an affiliate program is equally important. Don't grab the first one that comes along. You can visit Internet Affiliate Marketing Program Networks to compare and study different programs. Plus, most of the advertising merchants here will let new affiliates sign up for free. Choose a few of the programs that seem stable, and a few of those merchants with the longest history of sales and affiliate marketing success. Try not to be dazzled by the promises of millions of dollars, etc. etc. etc.
Once you've sized down your list, look into the quality of the products and services that these merchants are carrying. Your goal is to entice people to check out the goods. If you are not convinced of the quality of these products and services, what makes you think that your site visitors will be convinced as well? Besides, if the goods do fall short of expectations, your name as a marketer is on the line as well. Choose one (or more) which you think will be a credit to you, and not otherwise.
Creating the Site Itself
Once you've chosen from the affiliate program lot, you can either choose a program that can help you "build" your website by providing the necessary tools like banners, graphics and articles. If they can provide you with online training about how to effectively market their goods, then your life will be easier. If not, you then have to dedicate more time and energy into marketing your chosen product and goods.
Try to calculate if the time you spend creating product banners and articles is worth the compensation you will be getting from the company you've applied for. If it is not, it would be best to move on to another program.
The most essential key here is to create quality content in your site. People are looking to yours to see whether you can give them new insights or provide advice to their dilemma or verify a fact about something. A theme-based website will even bolster your reputation as an "expert" in your chosen niche, so try to limit your website to one theme only. Weave all your different affiliate programs in all your pages, but do so in a manner that will be attractive but not overwhelming.
At the end of your creative process, try to sit back and ask yourself if you are convinced with what you have on your site, and if you would consent to buying the products and services advertised within. If the answer is a "no," or a "maybe" then you may want to check out other sites to see how you can improve your own.
What is affiliate marketing?
In a nutshell, affiliate marketing works on a reward system, wherein one website drives traffic to another website in exchange for reward points. Basically, it works this way: if you are an affiliate (or associate) of an online-based company, you create your own website, which links back to that company. Any visitor to your site that you manage to re-direct to that company's website will earn you rewards points. The more points you have, the more rewards you can actually reap. Some businesses prefer this type of marketing scheme because it is a pay-per-performance package deal.
In the non-Internet based business lingo, this type of reward system is called revenue sharing.
How to Create and Use Affiliate Marketing Programs
For the first few years, online business owners only allowed for affiliates with their own websites (or at the very least, their own webpages.) These days however, anyone can become an affiliate by simply: engaging in online discussions (chats, forums, message boards, etc.); using e-mail marketing, using offline promotions; writing e-books; or writing ezine articles.
There are certain advantages though, of having your own website. One: some online businesses require their affiliates to have one. Two: since it is your site, you can creatively promote one or all your affiliate programs, all at the same time. Lastly: a website has greater potential to reach more customers than forums or e-mail marketing strategies.
How to Choose an Affiliate Program
Choosing an affiliate program is equally important. Don't grab the first one that comes along. You can visit Internet Affiliate Marketing Program Networks to compare and study different programs. Plus, most of the advertising merchants here will let new affiliates sign up for free. Choose a few of the programs that seem stable, and a few of those merchants with the longest history of sales and affiliate marketing success. Try not to be dazzled by the promises of millions of dollars, etc. etc. etc.
Once you've sized down your list, look into the quality of the products and services that these merchants are carrying. Your goal is to entice people to check out the goods. If you are not convinced of the quality of these products and services, what makes you think that your site visitors will be convinced as well? Besides, if the goods do fall short of expectations, your name as a marketer is on the line as well. Choose one (or more) which you think will be a credit to you, and not otherwise.
Creating the Site Itself
Once you've chosen from the affiliate program lot, you can either choose a program that can help you "build" your website by providing the necessary tools like banners, graphics and articles. If they can provide you with online training about how to effectively market their goods, then your life will be easier. If not, you then have to dedicate more time and energy into marketing your chosen product and goods.
Try to calculate if the time you spend creating product banners and articles is worth the compensation you will be getting from the company you've applied for. If it is not, it would be best to move on to another program.
The most essential key here is to create quality content in your site. People are looking to yours to see whether you can give them new insights or provide advice to their dilemma or verify a fact about something. A theme-based website will even bolster your reputation as an "expert" in your chosen niche, so try to limit your website to one theme only. Weave all your different affiliate programs in all your pages, but do so in a manner that will be attractive but not overwhelming.
At the end of your creative process, try to sit back and ask yourself if you are convinced with what you have on your site, and if you would consent to buying the products and services advertised within. If the answer is a "no," or a "maybe" then you may want to check out other sites to see how you can improve your own.
Monday, February 9, 2009
How to Drive Traffic Through Reciprocal Link Building
In the SEO business, reciprocal link building gives good rankings if the sites are relevant or related to both topic/subject of both sites. It is an effective way to drive traffic to your site and you will also gain higher rankings with other related websites as long as you have an updated site with great content and significant information.
Link exchange will result if you have set a topnotch site with interesting content and other related information, this will in turn help others who want to exchange links with you for an added internet exposure.
Few notes on Reciprocal Link Building
* Make sure that you are linked to relevant sites meaning you both have the same subject matter and at the same time all the links are also related to each other.
* It's more about quality than quantity. In reciprocal link building, be on the look out for quality sites, linking to more and more sites not really related to your site is not advisable.
* This is a long and sometimes frustrating process because you still have to check if the sites have agreed on link exchange and regularly track down if the link to your site is still present on the other's website.
* Some webmasters may turn down your link and replace it with another link. If that's the case, take their link off your site also as this can give them good search engine rankings as one way linking and your website may lose.
* Examine the other site link pages, are they indexed and visited by google? If the site has no follow through or are hidden from those called robots, this will do you no good, it can even damage your ranking.
* When requesting for a link exchange, consider the links that are displayed/linked to the other's site, all the links should be relevant to your website. Also, the site should not have many broken links from other sites.
*Keep the number of links on that page at a minimum amount, if the page has 40 or more links then don't waste your time there anymore.
* You can decide however if you want to have a separate link page, this will depend on the size of the site and what your topic is all about.
Be extra careful in the reciprocal link building process, make sure that all the links are relevant and all the links contained in other's website are also related. Bear in mind also that not all webmasters are willing to exchange links, some webmasters do not allow link exchange or if they allow it, double check if your link exists on their link pages. Sometimes, webmasters do a naughty trick of hiding links after they've agreed on a link exchange.
Follow the link exchange rules. The site that you are exchanging links with should exist in major search engines and has good traffic ranking (Alexa is an effective site to keep track on rankings and traffic). Check regularly, let's say every month if your link is still in the site, some webmasters also have this practice of removing other links in their sites.
Reciprocal linking is a good and free way of achieving high website ranking but you should still monitor once in a while, after the link exchange don't stop there continue to check the status of your links and site rankings.
Link exchange will result if you have set a topnotch site with interesting content and other related information, this will in turn help others who want to exchange links with you for an added internet exposure.
Few notes on Reciprocal Link Building
* Make sure that you are linked to relevant sites meaning you both have the same subject matter and at the same time all the links are also related to each other.
* It's more about quality than quantity. In reciprocal link building, be on the look out for quality sites, linking to more and more sites not really related to your site is not advisable.
* This is a long and sometimes frustrating process because you still have to check if the sites have agreed on link exchange and regularly track down if the link to your site is still present on the other's website.
* Some webmasters may turn down your link and replace it with another link. If that's the case, take their link off your site also as this can give them good search engine rankings as one way linking and your website may lose.
* Examine the other site link pages, are they indexed and visited by google? If the site has no follow through or are hidden from those called robots, this will do you no good, it can even damage your ranking.
* When requesting for a link exchange, consider the links that are displayed/linked to the other's site, all the links should be relevant to your website. Also, the site should not have many broken links from other sites.
*Keep the number of links on that page at a minimum amount, if the page has 40 or more links then don't waste your time there anymore.
* You can decide however if you want to have a separate link page, this will depend on the size of the site and what your topic is all about.
Be extra careful in the reciprocal link building process, make sure that all the links are relevant and all the links contained in other's website are also related. Bear in mind also that not all webmasters are willing to exchange links, some webmasters do not allow link exchange or if they allow it, double check if your link exists on their link pages. Sometimes, webmasters do a naughty trick of hiding links after they've agreed on a link exchange.
Follow the link exchange rules. The site that you are exchanging links with should exist in major search engines and has good traffic ranking (Alexa is an effective site to keep track on rankings and traffic). Check regularly, let's say every month if your link is still in the site, some webmasters also have this practice of removing other links in their sites.
Reciprocal linking is a good and free way of achieving high website ranking but you should still monitor once in a while, after the link exchange don't stop there continue to check the status of your links and site rankings.
Monday, January 5, 2009
Steps On How To Increase The Page views Of Your Site
If you build a site, it can only be successful if you have generated substantial traffic for it. The success of a website is usually measured with the number of page views it get each day. Page views come from unique visitors that come across your site to check out something. Traffic is the bloodline of any site. Because it is from traffic they earn. Traffic provides them with the income from sales or from advertisements.
To increase the page view of your site, just follow these simple steps:
1. Provide quality, pertinent, and unique content to your site.
People over the internet need information more than anything. They surf the world wide web because they are looking for something. And if that information comes from your site, they are more than willing to check it out. For years now, it has been said that content is king. And if your site is a good source of reliable data, then people will just keep on pouring in. Your page views will dramatically increase with the content you have.
2. Keep it short and simple.
People don't want to read too much or too little. Just provide the necessary information to them fast and easy. Over the internet, people have short attention spans. Don't expect them to read a very long article containing thousands of words. People are more likely to scan the article but they definitely won't read it all word for word. Unless of course, the content you have is of good substance they can't help but read everything.
3. Use proper highlighting and formatting.
The way your website or your content is presented to your audience is very important. If your website is too drab, then people might think that they won't find the information they are looking for there. Don't let your visitors think that way. Increase the page view of your site by highlighting all the important words, sentences, or ideas you would like to impart. Highlights and formats don't fail to catch a person's attention.
So if your site is well presented, your visitors won't walk away disappointed. In fact, they'll so happy about your site they are willing to comment on your posts, subscribe to it, or even refer your site to other friends who may be interested.
4. Put article excerpts on your main page.
Surely, you have several other pages in your website. You will increase page views to them like your main page is getting if you put excerpts or links to them from your main page. You can also make a site map for your site so that it becomes easier for people to navigate your site and find the things they want fast and easy. Surfers don't like cluttered web pages. They do not like to stay on websites with broken links and those that are still under construction. If you want your website to succeed, you have to organize it well.
These are the four important steps you should follow to ensure that your website gets the necessary page views that it deserves. Keep in mind that page view translates to visitors, which eventually translates to income. Make your site highly successful as you would like it to be. Increase its number of page views today!
To increase the page view of your site, just follow these simple steps:
1. Provide quality, pertinent, and unique content to your site.
People over the internet need information more than anything. They surf the world wide web because they are looking for something. And if that information comes from your site, they are more than willing to check it out. For years now, it has been said that content is king. And if your site is a good source of reliable data, then people will just keep on pouring in. Your page views will dramatically increase with the content you have.
2. Keep it short and simple.
People don't want to read too much or too little. Just provide the necessary information to them fast and easy. Over the internet, people have short attention spans. Don't expect them to read a very long article containing thousands of words. People are more likely to scan the article but they definitely won't read it all word for word. Unless of course, the content you have is of good substance they can't help but read everything.
3. Use proper highlighting and formatting.
The way your website or your content is presented to your audience is very important. If your website is too drab, then people might think that they won't find the information they are looking for there. Don't let your visitors think that way. Increase the page view of your site by highlighting all the important words, sentences, or ideas you would like to impart. Highlights and formats don't fail to catch a person's attention.
So if your site is well presented, your visitors won't walk away disappointed. In fact, they'll so happy about your site they are willing to comment on your posts, subscribe to it, or even refer your site to other friends who may be interested.
4. Put article excerpts on your main page.
Surely, you have several other pages in your website. You will increase page views to them like your main page is getting if you put excerpts or links to them from your main page. You can also make a site map for your site so that it becomes easier for people to navigate your site and find the things they want fast and easy. Surfers don't like cluttered web pages. They do not like to stay on websites with broken links and those that are still under construction. If you want your website to succeed, you have to organize it well.
These are the four important steps you should follow to ensure that your website gets the necessary page views that it deserves. Keep in mind that page view translates to visitors, which eventually translates to income. Make your site highly successful as you would like it to be. Increase its number of page views today!
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